As the #NothingButJeans project continues to evolve, Serge Lee’s collaboration with Artemus Muah will undoubtedly remain one of its most iconic moments. The combination of Muah’s striking physique, the rugged beauty of the ripped jeans, and the timeless allure of the beach setting creates a series of images that feel both timeless and contemporary. It’s a celebration of male beauty, of the power of denim, and of the artistry that can be achieved when photographer and model come together with a shared vision. In closing, the #NothingButJeans project, through Serge Lee’s intelligent and evocative photography, has become a beacon of inspiration for photographers and models alike. The project has not only redefined how we view male beauty but also challenged the traditional boundaries of fashion photography. By focusing on the simplicity of denim and the male form, Lee has created a body of work that celebrates the timeless appeal of jeans while elevating the models to the status of modern muses.

Chris Cruz, FashionablyMale